An interesting image will catch your attention but an interesting edit will keep your attention.
SIMON & SCHUSTER
RIBBOW MEDIA GROUP
I started working on music video sets at the age of 18 in Nashville, TN and quickly realized that just being an extra hand for the crew wasn’t going to get me where I wanted to be. So, I began to learn as much as I could about post production and 10 years later I’ve found my voice in the branded content world. I’ve worked for both small post houses to major cable networks and the thing that remains is people all want a story that makes a connection with them.
In the 90’s, the MTV generation’s attention span was 3 seconds and it’s only gotten shorter. With this new era of digital media it’s the job of the editor to create a product that is up to speed with how fast it’s viewers can process information and connect with it’s content.